Roma Laundry Soap: A Rebranding Case

As a hypothetical case done while in university, students were tasked to take classic Mexican soaps that can be found in every store and retarget them for both the aspirational middle class and international tourists visiting the country in a final product photograph. Playing with fabrics, second-hand home items, and understanding the relatively recent link between "vintage" and "quality" in clothing; Ximena Ordoñez comes up with a romantic and nostalgic still-life that harkens to a mid-century Mexico.